My favourite American TV advert so far:
Several children, aged approximately 4-6 years old talk to the camera individually. They are clearly being asked the type of foods they don’t enjoy.
Cute Asian girl: Broccoli!
Cute blonde boy: Gween beans!
Adorable twin girls: Cabbage is icky!
Cute blonde girl with two front teeth missing: Thpinach!
Cut to voiceover: Sometimes it’s hard to get your children to eat what’s good for them...
So far, so predictable. Cue a commercial for sweetcorn, yoghurt, or some other product designed to get picky children to eat a bit more healthily. But no. This is America.
Voiceover continues:... Give them chicken nuggets! Chicken nuggets. Because kids don’t like vegetables and you definitely shouldn’t try and encourage them to eat them!
OK, that last sentence might be a bit made up, but the rest is pretty much word for word. Jamie Oliver has a lot to do in the States. Having said that, I went to his most recently-opened restaurant in St Paul’s in London a couple of weeks back, and most things on the menu were items such as “fried crispy pigs’ cheeks” and “smoky ribs”, so perhaps the inspiration is coming the other way.
It’s only a matter of time before Jamie is crusading trying to get the kids of Rotherham to eat chicken nuggets. Watch this space.
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