Last night I found a new website. It sells merchandise branded with "Let's just be friends". Particularly cruel is the G-string... what a great way to dump someone.
It's an obvious enough marketing and branding range, with a somewhat limited (one would hope) audience. Possibly aware of this, and in an attempt to broaden their offering the branding guys have made a mistake.
Picture the meeting:
Overpaid tosser 1: OK, we've sold three pairs of pants and two t-shirts to some people in Essex, but we really need to branch out. What other demographics can we target?
Overpaid tosser 2: Well, we've cunningly covered both male and female clothing... I'm not sure this range really has much mileage in the pet market. And marketing it for Mothers' Day is right out.
Overpaid tosser 1: Hang on, no, you're onto something here. Mothers... hmmm. Biggest market in clothing? Come on! It's children! Let's make a toddler's t-shirt with "Let's just be friends" on it! Genius. They'll grow out of it within months and we can sell the bastards another one.
So, if you want to ward off the local paedophile, I'm sure this t-shirt will work. Though it might hurt his feelings a bit. Either that, or he'll take the "being friends" part literally and turn up at your house to play with your kids. So to speak. Think I'm lying? http://www.cafepress.com/ljbf
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